I'll walk through a specific user flow end-to-end, mapping friction points, drop-off risks and missed opportunities against what you're trying to achieve. You get a written report and a 60-minute debrief. Useful for teams before a redesign sprint or after a metric moves in the wrong direction.

Structured around established usability heuristics and consumer psychology principles, this gives you a prioritised list of issues with reasoning — not just a list of things that look wrong. Useful for early-stage teams before their first real user testing, or mature products that have accumulated technical and design debt.

Not a feature matrix — a structured read of positioning, UX decisions, pricing signals and strategic intent. The output is a clear picture of where the competitive space is moving and what that implies for your roadmap. I've done this at scale across 50+ markets; I can do it precisely for yours.

For teams who feel like they're executing well but something isn't clicking at the strategic level. I'll look at your positioning, your bets, and how they connect to what customers actually value — and give you an honest outside read on where the logic holds and where it doesn't.

Most product decisions are made on data alone — this adds the why behind the numbers. I'll apply frameworks from behavioural economics and consumer psychology to a specific flow, pricing structure, or retention problem, and give you concrete changes grounded in how people actually make decisions.

Structured sessions for teams who want to think more clearly about a problem before jumping to solutions. I run workshops on design thinking, service design blueprinting, and customer value mapping — adapted to your team's context and level of familiarity with the methods.